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19.05.2025 @ The Eastside Rooms, Birmingham
Celebrating Excellence Across the UK’s Digital Landscape
Honouring the agencies, creators, innovators and digital leaders shaping the future of the UK digital economy.
#NationalDigitalAwards
About the National Digital Awards
The National Digital Awards shine a spotlight on the outstanding digital talent powering innovation across the United Kingdom. From agencies delivering transformative client work, to creators redefining online culture, to tech teams building the platforms of tomorrow — these awards celebrate the people who push boundaries, solve real problems, and move our industry forward.
In a landscape marked by rapid change, rising client expectations and the growing impact of artificial intelligence, the digital sector continues to show resilience, creativity and progress. These awards recognise that spirit. They exist to champion the individuals and teams who work tirelessly behind the scenes, often without recognition, to deliver excellence every day.
More than just an awards ceremony, the National Digital Awards bring the UK digital community together — connecting leaders, celebrating achievement and elevating industry standards across the country.
#UnitedInDigital
Why these Awards matter
Digital is now at the heart of every sector, every organisation and every consumer touchpoint. Our industry has never been more influential — or more pressured. Innovation cycles are faster, competition is fiercer, and expectations continue to rise.
This is the moment to celebrate:
● The agencies who never stop delivering
● The creators who inspire millions
● The developers who build the invisible foundations
● The leaders who support teams through constant change
● The emerging talent redefining our future
By recognising excellence, we amplify it. By celebrating talent, we elevate the entire industry.
The Awards Ceremony
Get ready for a spectacular evening bringing together over 500 agency professionals, the great and the good of the UK’s digital and agency world.
Expect:
● A glamorous national celebration
● Leading agencies and industry pioneers in attendance
● Emerging talent sharing the room with major industry figures
● An atmosphere of connection, recognition and inspiration
This is a night built to honour the people behind the work — from late-night deployments to breakthrough campaigns and game-changing innovations.
CLICK ON AN AWARD CATEGORY TO FIND OUT MORE
Award Categories & Themes
Do you know an outstanding individual or organisation making a difference in the Midlands Creative Sector? Nominate Now!
Website & Digital Product Excellence
B2B eCommerce Website of the Year
B2B eCommerce Website of the Year
This category recognises an outstanding B2B eCommerce platform that demonstrates excellence in functionality, user experience, innovation, and commercial impact. Judges will look for a website that provides seamless ordering, clear product information, and an efficient purchasing journey tailored to business customers. Entries should evidence strong technical performance, including speed, reliability, mobile optimisation, and secure integration with business systems such as ERP, CRM, and inventory management.
We will assess how effectively the site supports complex B2B needs—such as personalised pricing, account management tools, bulk ordering, and repeat purchase functionality. Judges will also consider innovation in automation, AI, or digital tools that enhance customer service and operational efficiency. Clear metrics showcasing growth, improved customer retention, reduced manual workload, or increased revenue will strengthen submissions. Overall, the winning website will set a benchmark for user-centred design, scalability, and measurable business value.
B2C eCommerce Website of the Year
B2C eCommerce Website of the Year
This category celebrates a standout B2C eCommerce website that delivers exceptional customer experience, strong commercial results, and innovative digital retailing. Judges will look for a platform that provides an intuitive, visually engaging, and frictionless shopping journey—from discovery and browsing through to checkout and post-purchase communication. Entries should demonstrate excellence in site performance, including fast load times, mobile responsiveness, accessibility, and secure payment processes.
Submissions should showcase how the website uses personalisation, product recommendations, search capability, and content strategy to enhance user engagement and drive conversions. Judges will also consider creative use of technology, such as AI, automation, or unique interactive features that elevate the brand experience. Evidence of measurable impact—improved conversion rates, increased average order value, customer growth, or enhanced brand loyalty—is essential. The winning website will exemplify best-in-class digital retail, combining seamless usability with strong brand identity and tangible commercial success.
Public / Charity Website of the Year
Public / Charity Website of the Year
This category recognises an exceptional website created for a public sector organisation, charity, or not-for-profit body that demonstrates outstanding clarity, accessibility, and impact. Judges will look for a platform that effectively communicates the organisation’s mission, services, and values while providing an intuitive and inclusive user experience for diverse audiences. Entries should showcase strong design principles, clear navigation, mobile responsiveness, and compliance with accessibility standards, ensuring that all users can easily engage with the content.
Submissions should highlight how the website supports key organisational objectives—such as increasing awareness, enabling service delivery, driving donations, supporting volunteers, or improving community engagement. Judges will consider innovative features, user-centred design decisions, and technologies that enhance trust, transparency, and the ability to connect people with support or information. Evidence of measurable outcomes—such as increased engagement, improved service reach, or meaningful visitor feedback—will strengthen entries. The winning website will combine purpose-driven design with demonstrable social or public value.
App of the Year (Web or Mobile)
App of the Year (Web or Mobile)
This category celebrates an outstanding web or mobile application that demonstrates excellence in usability, design, innovation, and impact. Judges will look for an app that provides a seamless, intuitive user experience with clear navigation, engaging interface design, and strong technical performance across relevant devices and platforms. Entries should highlight how the app solves a specific problem, meets user needs, or enhances everyday life—whether through productivity, entertainment, learning, communication, wellbeing, or service delivery.
Submissions should showcase innovative features, smart functionality, and effective use of technology such as automation, AI, personalisation, or integrations that elevate the overall experience. Judges will also consider evidence of user adoption, retention, and satisfaction, supported by data such as growth metrics, engagement rates, or positive feedback. The winning app will stand out for its purposeful design, accessibility, reliability, and measurable impact, demonstrating excellence in both creative execution and real-world value to its users.
Platforms, Tools & Technology Innovation
Platform / Tool of the Year (incl. MarTech / AI)
Platform / Tool of the Year (incl. MarTech / AI)
This category recognises an outstanding digital platform or tool— including MarTech, AI-driven solutions, or other specialist technologies—that delivers exceptional innovation, usability, and measurable value. Judges will look for a product that effectively solves a defined problem, enhances productivity, streamlines processes, or enables smarter decision-making for its users. Entries should demonstrate strong technical performance, scalability, security, and seamless integration within wider digital ecosystems.
Submissions should highlight standout features such as automation, data analysis, personalisation, machine learning, or workflow enhancement that genuinely differentiate the platform or tool. Judges will also assess the user experience, focusing on ease of adoption, intuitive design, and the quality of customer support or onboarding. Clear evidence of impact—whether through increased efficiency, cost savings, improved marketing performance, operational improvements, or measurable business growth—will strengthen entries. The winning solution will combine cutting-edge innovation with practical, real-world effectiveness and exceptional user satisfaction.
Best Use of AI (Client Side)
Best Use of AI (Client Side)
This category recognises exceptional use of artificial intelligence that directly enhances customer-facing experiences, services, or interactions. Judges will look for AI implementations that clearly improve usability, personalisation, efficiency, or overall value for end users. Entries should demonstrate how AI has been thoughtfully integrated into websites, apps, digital tools, or customer touchpoints to solve real problems or elevate the user journey.
Submissions should highlight the strategic purpose behind the AI solution—whether powering chatbots, recommendations, automation, predictive insights, personalisation engines, or accessibility features. Judges will assess the quality of execution, transparency, ethical considerations, and effectiveness of the technology in delivering reliable, meaningful outcomes.
Evidence of measurable impact is essential, such as improved engagement, enhanced customer satisfaction, increased conversion rates, reduced service response times, or other performance metrics. The winning entry will showcase innovative yet responsible AI use that delivers tangible benefits and a seamless, user-centred digital experience.
Best Use of AI (Agency Side)
Best Use of AI (Agency Side)
This category recognises an agency that has demonstrated outstanding innovation, creativity, and effectiveness in using artificial intelligence to enhance its services, campaigns, or operational delivery. Judges will look for AI-driven approaches that significantly improve outcomes for clients—whether through advanced analytics, automation, optimisation, content generation, personalisation, or strategic insights. Entries should clearly explain the problem or opportunity addressed and how AI was integrated into the agency’s workflow or client solution.
Submissions should highlight the quality of execution, ethical considerations, transparency, and the agency’s ability to blend human expertise with AI capability. Judges will consider how AI has enhanced efficiency, creativity, accuracy, or strategic decision-making within the agency environment.
Measurable results are essential, such as improved campaign performance, reduced costs, increased productivity, enhanced creative output, or stronger client satisfaction. The winning entry will demonstrate responsible, forward-thinking AI adoption that delivers meaningful, measurable value and elevates agency performance.
Best Agency Software Vendor
Best Agency Software Vendor
This category recognises a software provider that delivers exceptional tools, platforms, or technologies specifically designed to support agencies in delivering outstanding work. Judges will look for a vendor that demonstrates deep understanding of agency needs, offering solutions that enhance efficiency, collaboration, productivity, or performance across areas such as project management, CRM, automation, analytics, creative production, development, or marketing operations.
Entries should highlight the software’s core functionality, usability, reliability, and ability to integrate seamlessly within an agency’s wider tech stack. Judges will also assess innovation, scalability, customer support, onboarding experience, and the vendor’s commitment to continuous improvement and product development.
Strong submissions will provide evidence of measurable impact—such as improved workflow efficiency, reduced administration time, enhanced quality of output, increased profitability, or stronger client outcomes as a result of using the software. The winning vendor will demonstrate exceptional value, forward-thinking innovation, and a clear, positive influence on agency performance.
Specialist Agency Categories
Best e-Commerce Agency
Best E-Commerce Agency
This category recognises an agency that has demonstrated outstanding expertise, innovation, and results in delivering e-commerce solutions for its clients. Judges will look for a proven track record in creating high-performing online stores, conversion-focused user journeys, and integrated digital commerce strategies across platforms such as Shopify, Magento, WooCommerce, BigCommerce, or bespoke solutions. Entries should highlight the agency’s ability to combine technical excellence with creative thinking to drive measurable commercial success.
Submissions should showcase standout client projects, effective use of data, personalisation, automation, and optimisation techniques that elevate the overall shopping experience. Judges will assess the agency’s strategic approach, from discovery and UX to development, CRO, marketing integration, and ongoing performance improvement.
Evidence of impact is essential—such as improved conversion rates, revenue growth, customer retention, operational efficiency, or innovative problem-solving. The winning agency will demonstrate deep sector knowledge, exceptional delivery, and a strong commitment to helping clients achieve scalable, sustainable e-commerce success.
Best Digital PR Agency
Best Digital PR Agency
This category recognises an agency that has demonstrated exceptional skill, creativity, and impact in delivering digital PR strategies that elevate brand visibility, authority, and engagement. Judges will look for a strong track record of innovative campaigns, data-driven storytelling, and the ability to secure high-quality coverage across digital media, online publications, influencers, and social platforms. Entries should highlight the agency’s strategic thinking, understanding of audience behaviour, and ability to create content that resonates and earns attention organically.
Submissions should demonstrate effective integration with SEO, content marketing, and wider digital strategy, showcasing how campaigns have driven measurable improvements in brand awareness, backlinks, search visibility, or reputation. Judges will also consider the agency’s creativity, agility, crisis management capability, and approach to building meaningful digital relationships.
Evidence of impact—such as increased organic traffic, domain authority growth, high-value media placements, or measurable brand uplift—is essential. The winning agency will exemplify innovation, strategic excellence, and consistent results in digital PR.
Best SEO Agency
Best SEO Agency
This category recognises an agency that demonstrates exceptional expertise, innovation, and measurable success in delivering search engine optimisation (SEO) strategies for clients. Judges will look for a strong, evidence-based approach across technical SEO, on-page optimisation, content strategy, link acquisition, and performance analysis. Entries should highlight how the agency uses data, insights, and creative problem-solving to improve organic visibility, search rankings, and long-term website performance.
Submissions should showcase standout client campaigns, effective use of tools and technology, and the ability to adapt to evolving search algorithms and user behaviours. Judges will assess strategic planning, technical capability, collaboration with clients, and the ability to integrate SEO with wider marketing activity.
Evidence of tangible impact—such as increased organic traffic, higher keyword rankings, improved conversions, enhanced site health, or notable growth in revenue attributed to SEO—is essential. The winning agency will demonstrate deep expertise, continuous innovation, and a consistent track record of delivering meaningful, sustainable SEO results.
Best Development Agency
Best Development Agency
This category recognises a development agency that demonstrates exceptional technical expertise, innovation, and reliability in delivering high-quality digital solutions. Judges will look for a strong track record in creating robust, scalable websites, applications, platforms, or custom software that meet complex client needs. Entries should highlight the agency’s ability to combine technical proficiency with clear communication, efficient project management, and a deep understanding of user requirements.
Submissions should showcase standout projects that demonstrate excellence in coding standards, architecture, performance, security, and integration with third-party systems. Judges will also consider the agency’s approach to testing, accessibility, documentation, DevOps practices, and ongoing support or maintenance.
Evidence of impact is essential—such as improved performance, operational efficiencies, user satisfaction, successful product launches, or measurable business growth for clients. The winning agency will exemplify technical excellence, innovation, and a commitment to delivering reliable, future-proof solutions that drive real-world value.
Agency-Wide Performance & Culture
Startup Agency of the Year
Startup Agency of the Year
This category celebrates a newly established agency (typically trading for under three years) that has demonstrated exceptional growth, creativity, and impact within the digital, marketing, or creative sectors. Judges will look for a clear vision, strong value proposition, and evidence of how the agency has differentiated itself in a competitive marketplace. Entries should highlight the agency’s founding story, strategic direction, and the innovative approaches that have driven early success.
Submissions should showcase standout client work, effective use of technology, and the ability to deliver measurable results despite being at an early stage of development. Judges will also assess the agency’s culture, leadership, agility, and commitment to building sustainable processes, teams, and client relationships.
Evidence of growth is essential—such as client wins, revenue milestones, notable campaigns, retention rates, awards, or impactful outcomes. The winning agency will demonstrate exceptional promise, ambition, and a strong trajectory for long-term success.
Large Agency of the Year (50+ Employees)
Large Agency of the Year (50+ Employees)
This category recognises an established agency with over 50 employees that has demonstrated outstanding performance, innovation, and leadership within the digital, creative, marketing, or technology sectors. Judges will look for a clear strategic vision, strong commercial performance, and evidence of consistent delivery of high-quality work at scale. Entries should highlight the agency’s ability to manage complex projects, maintain exceptional client relationships, and drive measurable results across a diverse portfolio.
Submissions should showcase innovation in service delivery, effective use of technology, and strong internal processes that support excellence, collaboration, and efficiency. Judges will also consider the agency’s culture, commitment to employee development, diversity and inclusion, and its ability to attract and retain talent in a competitive landscape.
Evidence of impact is essential—such as client success stories, revenue growth, operational improvements, awards, or sector leadership. The winning agency will exemplify excellence at scale, with a proven track record of delivering outstanding work and sustained organisational success.
Best Agency Culture or DEI Initiative
Best Agency Culture or DEI Initiative
This category recognises an agency that has demonstrated a strong, positive workplace culture or an outstanding Diversity, Equity, and Inclusion (DEI) initiative that meaningfully improves the working environment and employee experience. Judges will look for clear values, inclusive leadership, and a commitment to fostering a supportive, empowering, and equitable workplace. Entries should highlight specific actions, programmes, or policies that promote diversity, wellbeing, collaboration, and personal or professional development.
Submissions should detail the initiative’s purpose, implementation, and how it has been embedded into everyday culture—covering areas such as recruitment, progression, representation, training, accessibility, mental health, or flexible working. Judges will assess authenticity, staff engagement, and the agency’s dedication to continuous improvement.
Evidence of impact is essential, such as improved employee satisfaction, retention, representation, performance outcomes, or positive feedback. The winning entry will demonstrate a genuine, measurable commitment to building an inclusive, people-first culture that sets a benchmark within the industry.
Best Agency Team – Small (Less than 50 Employees)
Best Agency Team – Small (Less than 50 Employees)
This category celebrates an exceptional agency team of fewer than 50 employees that has demonstrated outstanding collaboration, creativity, and performance. Judges will look for a team that works seamlessly together, showcases strong communication, and consistently delivers high-quality results for clients or internal projects. Entries should highlight how the team brings together diverse skills and perspectives to solve problems, innovate, and drive meaningful outcomes.
Submissions should evidence a positive team culture, clear roles and responsibilities, and examples of effective working practices—even under pressure or during complex projects. Judges will assess how the team supports one another, embraces learning, adapts to challenges, and upholds the agency’s values.
Measurable impact is important, such as successful campaigns, client growth, improved efficiency, award-winning work, or exceptional feedback from stakeholders. The winning team will exemplify unity, excellence, and a shared commitment to delivering outstanding results in a small-agency environment.
Best Agency Team – Large (More than 50 Employees)
Best Agency Team – Large (More than 50 Employees)
This category recognises an outstanding agency team within an organisation of more than 50 employees that demonstrates exceptional collaboration, innovation, and delivery at scale. Judges will look for a team that excels in communication, coordination, and cross-functional working, consistently achieving high-quality results across complex or high-volume projects. Entries should highlight how the team leverages collective expertise, diverse skill sets, and strong internal processes to drive success for clients and the agency.
Submissions should showcase examples of effective teamwork, problem-solving, and adaptability, particularly when managing large workloads, multi-department collaboration, or challenging briefs. Judges will also consider leadership, team culture, and how the group supports professional development, wellbeing, and inclusion within a large agency environment.
Evidence of measurable impact is essential, such as successful campaigns, client wins, award recognition, operational improvements, or strong stakeholder feedback. The winning team will exemplify excellence at scale, demonstrating unity, expertise, and a shared commitment to delivering outstanding results.
Best Agency Ops Director of the Year
Best Agency Ops Director of the Year
This category recognises an outstanding Operations Director who has demonstrated exceptional leadership, strategic oversight, and operational excellence within an agency environment. Judges will look for an individual who has transformed internal processes, improved efficiency, strengthened team performance, and enabled the agency to deliver high-quality work at scale. Entries should highlight the nominee’s ability to optimise workflows, implement effective systems, manage resources, and drive continuous improvement across departments.
Submissions should showcase examples of problem-solving, innovation, and the introduction of processes or technologies that have enhanced productivity, collaboration, or profitability. Judges will also consider the individual’s role in shaping agency culture, supporting talent development, and fostering an environment of accountability, wellbeing, and high performance.
Evidence of impact is essential—such as operational improvements, cost savings, increased output, improved staff satisfaction, or client success directly influenced by the Ops Director’s leadership. The winning individual will demonstrate strategic thinking, operational mastery, and an exceptional contribution to agency success.
Campaign Excellence
PPC Campaign of the Year
PPC Campaign of the Year
This category celebrates an outstanding Pay-Per-Click campaign that demonstrates strategic thinking, creative excellence, and exceptional performance across platforms such as Google Ads, Bing, social platforms, or programmatic networks. Judges will look for a clear understanding of objectives, target audiences, and the competitive landscape, supported by well-structured campaigns, effective keyword or audience targeting, and compelling ad creative.
Entries should highlight intelligent optimisation—such as A/B testing, bid strategies, audience segmentation, automation, or data-driven adjustments—that improved campaign efficiency and effectiveness. Judges will also assess landing page relevance, user experience, and how well the campaign aligns with wider marketing goals.
Strong submissions will include measurable results such as increased conversions, reduced cost per acquisition, improved ROI/ROAS, or significant growth in high-quality traffic. The winning campaign will demonstrate excellence in planning, execution, and optimisation, combining smart strategy with tangible commercial impact and evidence of continuous refinement throughout the campaign lifecycle.
Social Campaign of the Year
Social Campaign of the Year
This category celebrates an outstanding social media campaign that demonstrates creativity, strategic execution, and measurable impact across platforms such as Instagram, Facebook, TikTok, LinkedIn, X, or YouTube. Judges will look for a clear campaign objective, strong audience insight, and an innovative approach to content creation, storytelling, and community engagement. Entries should highlight how formats, visuals, messaging, and platform-specific features were used effectively to maximise reach and engagement.
Submissions should showcase smart planning, from content strategy and scheduling to influencer partnerships, social listening, paid amplification, or user-generated content. Judges will also consider the campaign’s ability to spark conversation, build brand affinity, and deliver a cohesive narrative across channels.
Evidence of performance is essential—such as increased followers, engagement rates, impressions, click-throughs, conversions, or sentiment improvements. The winning campaign will demonstrate creativity with purpose, exceptional audience connection, and clear, measurable outcomes aligned with its strategic goals.
Influencer Marketing Campaign of the Year
Influencer Marketing Campaign of the Year
This category recognises an exceptional influencer marketing campaign that demonstrates strategic alignment, authentic storytelling, and meaningful impact. Judges will look for clear objectives, strong audience insight, and well-considered influencer selection—ensuring creators were chosen for their relevance, credibility, and genuine connection with their communities. Entries should showcase creative collaboration, demonstrating how influencers were empowered to produce engaging, authentic content that aligned with the brand’s message while resonating with their audiences.
Submissions should highlight campaign execution across platforms such as Instagram, TikTok, YouTube, LinkedIn, or podcasts, including innovative content formats, storytelling techniques, and effective use of platform features. Judges will assess integration with wider marketing activity, as well as compliance, transparency, and brand safety.
Results should be supported by measurable outcomes—such as engagement, reach, conversions, sentiment uplift, or brand awareness. The winning campaign will demonstrate authenticity, strong creator partnerships, strategic delivery, and clear, demonstrable success.
Best Use of Video / Animation
Best Use of Video / Animation
This category celebrates outstanding creative use of video or animation to communicate a message, tell a story, or drive meaningful engagement. Judges will look for high-quality production values, strong narrative structure, and a clear purpose behind the creative approach. Entries should demonstrate how video or animation was used strategically—whether for marketing, education, fundraising, brand awareness, internal communication, or audience engagement.
Submissions should highlight originality, visual impact, and effective use of sound, pacing, and design. Judges will also consider how well the content aligns with the organisation’s objectives and target audience, as well as how successfully the format enhances understanding, evokes emotion, or prompts action.
Evidence of results is essential—such as increased engagement, reach, dwell time, conversions, campaign uplift, or positive audience feedback. The winning entry will showcase exceptional creativity, strong storytelling, and a clear, measurable impact, demonstrating the power of video or animation as a compelling communication tool.
Talent, Networks & Transformation
Emerging Talent (Under 30)
Emerging Talent (Under 30)
This category recognises an outstanding individual aged under 30 who is making a significant impact within the digital, creative, marketing, or tech sectors. Judges will look for exceptional early-career achievements, strong potential, and a clear commitment to professional growth. Entries should demonstrate how the nominee has contributed to successful projects, brought fresh thinking, or driven meaningful improvements within their organisation or field.
Submissions should highlight the individual’s skills, creativity, initiative, and ability to take on responsibility beyond their experience level. Judges will assess problem-solving capability, leadership qualities, and dedication to learning—whether through upskilling, mentoring, personal development, or community involvement.
Evidence of impact is essential, such as measurable project outcomes, recognition within the workplace, client or stakeholder feedback, or notable contributions to innovation or improvement. The winning entry will showcase a young professional with impressive achievements to date and clear promise as a future leader in the sector.
Best Agency Network
Best Agency Network
This category recognises an outstanding agency network that demonstrates exceptional collaboration, shared expertise, and collective impact across multiple locations, specialisms, or partner agencies. Judges will look for a network that leverages its scale, diversity, and combined capabilities to deliver superior results for clients. Entries should highlight how the network supports knowledge-sharing, resource pooling, cross-agency teamwork, and consistent service quality regardless of geography or discipline.
Submissions should showcase examples of collaborative projects, integrated campaigns, or shared initiatives that demonstrate the network’s ability to operate seamlessly as one cohesive entity. Judges will assess leadership, governance, culture, and how effectively the network empowers individual agencies while maintaining strong collective standards.
Evidence of impact is essential—such as enhanced client outcomes, operational efficiencies, international reach, innovation, or measurable business growth resulting from network collaboration. The winning network will exemplify unity, strategic cohesion, and the ability to deliver exceptional value through the power of collective expertise.
Best UX Designer
Best Agency Network
This category recognises an exceptional UX designer who demonstrates outstanding skill in creating intuitive, inclusive, and impactful user experiences across digital products. Judges will look for evidence of user-centred thinking, strong research methodology, and the ability to translate insights into elegant, functional design solutions. Entries should showcase a clear design process—covering discovery, prototyping, testing, iteration, and delivery—highlighting how the designer collaborates with stakeholders, developers, and users to shape effective outcomes.
Submissions should illustrate excellence in interaction design, information architecture, usability, accessibility, and visual coherence. Judges will assess problem-solving ability, innovation, and strategic thinking, as well as how the designer balances business goals with user needs.
Strong entries will include measurable impact such as improved user satisfaction, reduced friction, increased engagement or conversion rates, or enhanced product performance. The winning UX designer will demonstrate creativity, rigour, and a meaningful contribution to delivering exceptional user experiences.
Best Digital Transformation of the Year
Digital Transformation of the Year
This category recognises an organisation that has successfully delivered a significant digital transformation that has reshaped systems, processes, culture, or customer experience. Judges will look for a clear vision, strong leadership, and an evidence-based strategy that demonstrates how digital change was planned, executed, and embedded across the organisation. Entries should highlight how technology, data, or digital tools were used to solve meaningful challenges, improve efficiency, or create new opportunities for growth.
Submissions should outline the transformation journey—from initial objectives and stakeholder engagement through to implementation and measurable outcomes. Judges will consider innovation, scalability, user adoption, and the organisation’s ability to drive cultural change or upskill teams to support long-term digital maturity.
Evidence of impact is essential, such as improved performance, reduced costs, enhanced service delivery, stronger customer satisfaction, or measurable operational improvements. The winning entry will showcase a transformative, sustainable digital shift with clear, demonstrable value.
How the Awards work
NOMINATION OPEN
If you know any outstanding individuals or businesses in the Agency world, please nominate them.
JUDGING & SHORTLISTING
A panel of independent judges will assess the applications of the nominees for each respective category. A voting process will also be implemented at the shortlist stage.
FINALISTS ANNOUNCED
Our amazing finalist for each category will be announced in the runup to the awards evening.
AWARDS NIGHT
The Award winners will be announced at a glittering ceremony on 19th May 2025 at The Eastside Rooms, Birmingham
Latest News
National Digital Awards: Showcasing the Best of Midlands Creative Talent
#HomeOfCreativity
The National Digital Awards is the perfect way to celebrate and showcase the vibrant tapestry of innovation and artistry across the Midlands.
Open to individuals and businesses alike, these awards shine a spotlight on exceptional talent in fields ranging from advertising to architecture, crafts to product design, and graphic design to fashion. They also honour outstanding contributions in the film, TV, and radio industries, as well as IT software & video games. Museums, galleries, and libraries are recognised for their creative exhibitions and outreach, while the music, performing, and visual arts sectors applaud independent artists who captivate and inspire.
If you know of any individuals or businesses within these sectors who you think should be recognised for their creativity and hard work, please NOMINATE, and let us know about them.
Want to get involved in the 2026 National Digital Awards?
We are proud to be sponsored by some of the industry’s leading pioneers.
To find out more about how your organisation can get involved with the Awards contact info@nationaldigitalawards.co.uk
Sponsor the National Digital Awards
Partnering with the National Digital Awards positions your brand at the heart of the UK digital sector. Benefits include:
● High-value exposure to agency leaders & digital decision-makers
● Brand alignment with excellence and innovation
● Visibility across all marketing and event channels
● Thought leadership opportunities
● Priority placement at the awards ceremony
● Networking with finalists and senior figures
Why Enter?
Entering the National Digital Awards gives you the opportunity to:
● Gain national recognition
● Elevate your brand, agency or personal profile
● Attract talent, clients, and collaborators
● Benchmark your work against the best in the UK
● Celebrate your team and acknowledge their hard work
● Strengthen your credibility in pitches, tenders and PR
● Showcase innovation, creativity and measurable impact
About the Organisers
The National Digital Awards are delivered in partnership with Wow Group and B Events. This collaboration brings together founders Cas Majid, a 23-year veteran of the UK digital and agency industry, and Ifraz and Anita, who have delivered spectacular events to thousands of people over the past 10 years.
